What you need to understand to launch a digital marketing campaign now

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Business forecasters see that 2020 will be the year small businesses ride the e-commerce wave. If you’re a business owner who has relied on traditional marketing media and will now just be marketing over the Internet, take heart because digital marketing can be easier and cost-effective as long as you know what you’re doing. Steve Sorensen Networth Digital marketing revolves around three core activities no matter what channel you’re thinking of entering, whether it be Facebook, YouTube, or your own website. These are content creation, distribution, and measurement.

When you’re marketing over the internet, content is king. You need to provide your customers with information, and wrap it into some form like a video, an e-book, or an article. The data you gift them should help them become successful while presenting your expertise, service, or product as important tools for them to reach that success. Steve Sorensen Networth

In distribution, you’re going to choose the best platform over the internet to market your product and deliver your message. Social media platforms host different sets of people – just compare those who use Instagram versus those who linger in Facebook or Twitter. Once you’ve chosen your platform, you’ll need to learn how to efficiently target specific demographics who will likely buy your product. If you’re selling cat food, for example, just search Facebook Groups populated by cat lovers. Steve Sorensen Networth

Finally, when we talk about measurement in digital marketing, we’re referring to the numbers game behind the interactions your content generates. You’ll ask questions like how many new subscribers have gone on-board your newsletter or how many people have inquired about your product over messenger. If you know how to read the numbers, you’ll gain the insights you need to create the content that’ll help you sell more and sell better. Steve Sorensen Networth

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